Smirnoff Equalising Music

Launched in 2017, SMIRNOFF Equalising Music is a 3-year, global initiative to double female and female-identifying headliners and inspire the next generation of DJs. SMIRNOFF aims to escalate gender parity in the music industry by 2020. This year looks to push the SMIRNOFF Equalising Music campaign even further, to continue to stimulate discussion and elevate female and female identifying talents into the positions they have rightfully earned.

The music industry needs equality:




solo women have won The Mercury Prize award in its 22-year history.


of the Performing Rights Society members are women.

Acknowledging the complexities of this deep-rooted issue, Smirnoff has adopted a long-term approach to ensure genuinely effective solutions.


In association with the media and entertainment company Global, Smirnoff are collaborating with 5 current, high-profile and influential DJ figures; The Black Madonna, Nastia, Peggy Gou, Honey Dijon and Artwork to support the Smirnoff Equalising Music campaign for 2018 and together we’re looking for 10 of the UK’s best undiscovered female and female-identifying DJ talent.

The carefully selected final 10 will be given the opportunity to be mentored by one of the 5 Ambassadors before going on to perform at either Snowbombing, Lost Village or Printworks later this year.

Meet The

This year we’ve joined forces with leading DJ talent; The Black Madonna, Honey Dijon, Peggy Gou, Nastia and Artwork who will be mentoring aspiring DJs in both practical and personal development and help us fight the cause for gender parity in music.

Meet the 10 winning mentees

After hundreds of applications to the SEM programme, the 5 ambassadors had the incredibly tough job of selecting the final 10 to take through to the workshops and opportunity to perform at Snowbombing, Lost Village and Printworks. Learn more about them and hear their winning mixes below.

“So far the SEM campaign has been brilliant. Our mentor Artwork is a huge source of inspiration and his knowledge and advice – from producing our own tracks to which seat to book on the plane(!) – has so far been invaluable. Flying out to Austria for Snowbombing festival was a fascinating insight into the world we’re now completely hooked on becoming key players in. With the aid of the SEM campaign, we hope to help pave the way and encourage more female and female-identifying artists to follow their dreams in music.”

Jay Carder & Eva Crystaltips

Latest from the mentees

Smirnoff Equalising Music @ Printworks

Photos from the the night at Printworks.

Holly & Imogen’s workshop with Nastia

Photos from the workshops.

Jay & Evas workshop with Artwork

Photos from the workshops.

Jay & Eva at Snowbombing

Some images from the mentees sets at Snowbombing.
You can listen to their fantastic sets below the pics.

Alice & Jaguars workshop with the Black Madonna

Photos from the workshops.

Alexis and Fayes workshop with Peggy Gou

Photos from the workshops.

Jade Cox & Catalina’s workshop with Honey Dijon

Photos from the workshops.




Smirnoff Equalising Musix @ Printworks   BUY TICKETS