Smirnoff Equalising Music
Launched in 2017, SMIRNOFF Equalising Music is a 3-year, global initiative to double female and female-identifying headliners and inspire the next generation of DJs. SMIRNOFF aims to escalate gender parity in the music industry by 2020. This year looks to push the SMIRNOFF Equalising Music campaign even further, to continue to stimulate discussion and elevate female and female identifying talents into the positions they have rightfully earned.
The music industry needs equality:
Acknowledging the complexities of this deep-rooted issue, Smirnoff has adopted a long-term approach to ensure genuinely effective solutions.
THE EQUALISING MUSIC PROGRAMME
In association with the media and entertainment company Global, Smirnoff are collaborating with 5 current, high-profile and influential DJ figures; The Black Madonna, Nastia, Peggy Gou, Honey Dijon and Artwork to support the Smirnoff Equalising Music campaign for 2018 and together we’re looking for 10 of the UK’s best undiscovered female and female-identifying DJ talent.
The carefully selected final 10 will be given the opportunity to be mentored by one of the 5 Ambassadors before going on to perform at either Snowbombing, Lost Village or Printworks later this year.
BE A MENTEE
The application process to be a Mentee on the Smirnoff Equalising Music programme is now closed and successful applicants will be contacted by Global within the next 4 weeks.