Smirnoff Equalising Music

Launched in 2017, SMIRNOFF Equalising Music is a 3-year, global initiative to double female and female-identifying headliners and inspire the next generation of DJs. SMIRNOFF aims to escalate gender parity in the music industry by 2020. This year looks to push the SMIRNOFF Equalising Music campaign even further, to continue to stimulate discussion and elevate female and female identifying talents into the positions they have rightfully earned.

The music industry needs equality:




solo women have won The Mercury Prize award in its 22-year history.


of the Performing Rights Society members are women.

Acknowledging the complexities of this deep-rooted issue, Smirnoff has adopted a long-term approach to ensure genuinely effective solutions.


In association with the media and entertainment company Global, Smirnoff are collaborating with 5 current, high-profile and influential DJ figures; The Black Madonna, Nastia, Peggy Gou, Honey Dijon and Artwork to support the Smirnoff Equalising Music campaign for 2018 and together we’re looking for 10 of the UK’s best undiscovered female and female-identifying DJ talent.

The carefully selected final 10 will be given the opportunity to be mentored by one of the 5 Ambassadors before going on to perform at either Snowbombing, Lost Village or Printworks later this year.

Meet The

This year we have support from the likes of The Black Madonna, Honey Dijon, Peggy Gou, Nastia and Artwork who will be mentoring aspiring DJs in both practical and personal development and help us fight the cause for gender parity in music.


The application process to be a Mentee on the Smirnoff Equalising Music programme is now closed and successful applicants will be contacted by Global within the next 4 weeks.